How We Started Working With Fortune 10 Enterprises
Blog post from Reducto
Reducto, a document processing tool, successfully navigated a complex and lengthy sales process to secure a contract with a Fortune 10 enterprise, emphasizing the importance of launching a product that solves specific problems. The journey from launch to final deployment took 154 days, involving extensive meetings and negotiations, including a potential acquisition interest from the enterprise. Key challenges included navigating internal competition, procurement complexities, and repeated delays, highlighting the importance of maintaining a strong relationship with a champion within the client company. The experience underscored the significance of launching a valuable product, understanding that deals are ongoing processes beyond contract signing, and fostering personal connections to ease bureaucratic navigation. The founders of Reducto aim to share their insights to assist other entrepreneurs entering enterprise sales.