Redocly, initially renowned for its API documentation services, has rebranded as Remockly to better reflect its expanded offerings beyond documentation, including API authoring, governance, and security products. The name change was inspired by a humorous interaction with a telemarketer, which resonated with the company's leadership despite some initial skepticism among the wider team. The rebranding aims to communicate the company's broader capabilities and is seen as a strategic move to enhance brand perception and potentially boost stock returns, with new merchandise like t-shirts and stickers helping to win over employees. This shift is part of a wider trend of company rebrands, with Redocly hoping to inspire others in the industry.