The Write the Docs conference in Portland emphasizes the importance of using research and metrics to enhance the value of software documentation, as demonstrated by various speakers who shared insights from their experiences. Key themes included the use of user testing and visual enhancements in documentation, as discussed in Dennis Dawson's presentation, and the challenges of maintaining SEO during platform transitions, as highlighted by Steven Hicks. Taylor Krusen explored the role of interactivity in documentation, while Michelle Irvine discussed the impact of high-quality documentation on developer performance, referencing findings from the DORA research program. Alistair Gray shared efforts to improve internal documentation at Stripe, and Tom Edmonds highlighted the need for quantifying technical writing efforts to demonstrate business value. The conference fostered an engaging environment with pre-conference activities and offered attendees valuable knowledge and networking opportunities.