The Data Economy: How a Digital Twin Drives Real-Time Predictive Analytics

Satyan Parameswaran, President of UPS Information Technology, shares insights on how his company uses data to drive customer satisfaction, address new market opportunities, and improve its reputation. He discusses the development of a digital twin called HEAT, which operates in real-time and predicts resourcing needs at UPS facilities. Satyan emphasizes the importance of capturing and interpreting high-quality data quickly, as well as having strong focus on data quality. The company's technology and logistics capabilities were crucial in delivering vaccines to over 100 countries during the COVID-19 pandemic.

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