The Data Economy is a video podcast series that explores how leaders use data to make positive impacts on their businesses, customers, and the world. Farah Ali, Vice President of Technology Growth Strategy at Electronic Arts (EA), discusses the role of data in improving customer experience, scaling real-time data platforms, and planning for emerging technologies such as the metaverse. EA receives petabytes of data daily, with over 300 games and 500 million players in its ecosystem. Farah emphasizes the importance of building tools that provide actionable insights rather than just providing data. She highlights the need for a single-pane-of-glass view into company data and the potential benefits of real-time data for certain roles and functions. EA has made significant investments in cloud infrastructure, which enables it to scale and plan more effectively. The company is also exploring the metaverse and its potential impact on customer experiences, including personalized gaming experiences and governance of user-generated content.