Rox, a programmer, streamer, and builder of products for creators, has built successful projects like ThumbnailTest, which helps video creators test multiple thumbnails, and Clipbot, which generates clips from Twitch streams for TikTok and YouTube Shorts. Rox's workflow involves using a T3 stack (Tailwind, Typescript, tRPC) with Next.js, Postgres, Axiom, Stripe, and Filestack to build his products. He recommends Railway as a useful database service due to its simplicity and ease of use, having previously used Heroku for frontend development but finding it limiting. Rox is now focused on building tools in partnership with creators rather than just for them, aiming to establish himself as someone who can collaborate successfully with influencers and gaming organizations.