Airtel XStream Play uses QuestDB for real-time engagement and device insights

Airtel XStream Play, a subsidiary of Bharti Airtel, is a rapidly growing OTT media provider in India, offering a diverse library of Indian and Western content from partners like Sony LIV and Lionsgate Play. With over 100 million users, the platform has faced challenges in managing its massive data throughput, which exceeds 1 billion records daily. To address these issues, the company transitioned from an underperforming analytical database to QuestDB, known for its rapid ingestion and high-performance querying capabilities. This switch has enhanced their ability to analyze user engagement and content performance, essential for planning and delivering efficient streaming services. QuestDB's support for deduplication ensures data integrity across their distributed systems, significantly improving data processing and reducing latency issues. Ajay Pilaniya, a Senior Engineer at XStream Play, highlights that QuestDB has transformed their analytics capabilities, allowing them to sustain and scale their operations effectively while handling the platform's high-volume workloads.