The PM Paradox: How AI Is Teaching Us to Do the Wrong Job Better

The text explores the evolving role of product managers (PMs) in the age of artificial intelligence, highlighting the importance of human intuition and discovery in creating successful products. It uses the example of Red Bull, which succeeded not by competing on traditional metrics like taste or price, but by tapping into psychological and emotional consumer needs. The narrative warns against relying solely on AI tools that prioritize efficiency and output, which can lead to building products that do not necessarily meet customer needs or create competitive advantage. It argues that while AI can enhance processes like synthesis and communication, the irreplaceable human element lies in discovery, understanding customer behavior, and making informed decisions about what truly matters. The text emphasizes that PMs should focus on understanding what to build rather than just building, as the true value of product management lies in discerning what is worth creating.

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