Qase Studies newsletter year of transformation: subscriber growth, top content, and lessons learned
Blog post from Qase
In October 2023, the Qase Studies newsletter underwent a revamp aimed at enhancing engagement and expanding its audience, resulting in a 3.4% increase in open rates and a 2% rise in click-through rates, alongside gaining 8,115 new subscribers. The newsletter, which now features content on QA methodologies, testing strategies, and QA-related humor, saw its From the Qase Files section achieve the highest engagement, capturing 37% of all clicks. It also emphasized a diverse range of authors, with 47% being women or non-binary and contributors hailing from 24 different countries. Despite challenges such as the lack of a dedicated landing page and seasonal engagement dips, strategic measures like re-engagement campaigns led to improvements. Future goals include creating a newsletter landing page and automating list management to maintain high engagement. The initiative encourages readers to contribute ideas and suggestions for further enhancements.
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