Franklin D. Roosevelt's adage about the necessity of challenges opens a Python coding challenge focused on Django, a web framework. Participants are encouraged to build and deploy a simple Django app, incorporating features such as data storage using Django's ORM, CRUD operations, and optional user authentication with registration and password reset functionalities. The challenge also suggests deploying the app on platforms like Heroku or Python Anywhere, with resources provided to aid in development and deployment, including Django documentation and tutorials. Participants are invited to contribute their solutions via Pull Requests to the community branch, and feedback is encouraged for future challenges, emphasizing the learning process over finding a perfect solution.