Incorporating social features into video games is crucial for enhancing player engagement and building communities. Players value these features, as they foster connections, community, and even friendships, while also contributing to player retention and game monetization. Real-time infrastructure, such as the pub/sub model, is essential for implementing these features, offering scalability, reduced latency, and flexibility. Pusher Channels is highlighted as a tool that facilitates the development of real-time social features, handling messaging infrastructure and enabling developers to focus on creating engaging experiences. By leveraging Pusher, developers can implement various social functionalities, such as player state notifications, multiplayer interactions, online chat, and game event notifications, ensuring an immersive and interactive gaming experience that adapts to players' needs.