The slot machine hasn't changed in 100 years. That's the opportunity: GaudHammer's Anthony Gaud on real money video games and the future of iGaming

Anthony Gaud, co-CEO of GaudHammer Gaming Group, is addressing the 30-year gap between the traditional gambling industry and the preferences of modern gamers by integrating regulated gambling with video game mechanics. With a diverse background in toy design, CG animation, cable on-demand networks, and interactive media, Gaud is leveraging his expertise to develop new gambling experiences tailored to younger demographics, who are familiar with micro-transactions and chance-based mechanics. Crash games, such as Aviator, illustrate the potential of these innovative formats, showing significant market growth and engagement. Gaud envisions a future where iGaming companies function more like game publishers, focusing on content and community engagement rather than merely matching bets and offering bonuses, thereby creating a defensible niche with complex engineering and regulatory compliance. He predicts the emergence of new industry giants in the iGaming space, akin to Electronic Arts, that will build strong brand loyalty and offer diverse gaming experiences, transforming how casinos attract and retain customers.

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