PubNub has launched Events & Actions, a feature designed to capture and respond to real-time user-generated events such as chat messages, purchases, and location data, which are often overlooked due to processing complexities and costs. This feature enables the routing of these events to third-party systems for further actions like storage, processing, or data analysis, enhancing application functionality through real-time integration. It boasts an intuitive user interface suitable for both technical and non-technical users, offering a low-code/no-code approach, and is scalable to manage large volumes of data even during traffic spikes. Users can employ Events & Actions for a variety of applications, including archiving data, storing IoT data, triggering mobile notifications for anomalies, and conducting sentiment analysis. The recent enhancements include new event listener types, filter types, and action types, with future capabilities like Amazon S3 integration and batch delivery in the pipeline. A free version is available for users to test, allowing the creation of one event listener, a webhook action, and handling up to one million events per month.