Effective software license management is crucial for protecting a company's intellectual property while ensuring a seamless user experience, though it often presents complexities such as licensing based on features, users, or machines. PubNub provides a robust solution to these challenges, offering a publish-subscribe model that supports flexible grouping of users, real-time monitoring, and cross-platform compatibility. The system allows for dynamic license management, such as floating licenses and per-feature licensing, enabling organizations to optimize their software usage without exceeding license allowances. Additionally, PubNub's real-time connectivity helps detect hardware changes and manage time-based licenses, preventing unauthorized use and ensuring compliance. This approach not only protects software assets but also enhances user experience by reducing friction and offering transparency in the licensing process.