PubNub Insights is a powerful analytics tool that enables app developers to gain a comprehensive understanding of user interactions, feature popularity, and areas for improvement through a series of easy-to-use dashboards. Requiring no coding setup, it provides insights into user locations, activities, and trends, helping developers make evidence-based decisions for app evolution. The tool offers both Standard and Premium dashboards, with the latter providing more detailed data over extended periods. Key features include the Snapshot dashboard for an overview of user activity and geographic distribution, the Messages dashboard for analyzing message types and trends, the Channels dashboard for evaluating feature engagement, and the Users dashboard for understanding user behavior and validating forecasts. PubNub Insights is accessible to users on the Starter and Pro plans via the Admin Portal, allowing for resource allocation, marketing strategy adjustments, and performance issue identification without needing to delve into API complexities or custom analytics queries.