The article describes how to integrate Giphy's GIF search capabilities into a real-time chat application using PubNub's BLOCKS and JavaScript SDK. It explains the process of setting up the necessary PubNub and Giphy accounts to obtain developer keys, and details creating a serverless application that allows users to embed GIFs into chat messages with simple commands. The tutorial utilizes the Giphy API to access various GIF functionalities, emphasizing its simplicity and the wide range of expressions it offers. Additionally, the article showcases how to implement this integration using Angular2 to create a user interface that dynamically displays messages and their corresponding GIFs. The process is presented as efficient and straightforward, making it accessible for developers to enrich their applications with animated GIF features.