Illuminate for OEM: embed real-time decisioning

PubNub has announced the availability of its real-time decisioning and analytics capabilities in PubNub Illuminate for OEM and Reseller partners, allowing these partners to embed, rebrand, and offer Illuminate as part of their own products. This development enables partners to enhance their offerings with personalized real-time decisioning and analytics without the complexity or cost of building from scratch, thus meeting growing customer demand and differentiating in a crowded market. The new capabilities allow partners to seamlessly integrate Illuminate into their platforms, rebrand it with their own styles, and manage it programmatically to support multi-tenant onboarding and scaling. Illuminate's no-code interface facilitates capturing real-time behavioral data, defining metrics, creating decision tables, and monitoring dashboards, which is crucial for delivering timely and personalized digital experiences. The initiative reflects PubNub's product philosophy of focusing on core competencies and partnering for additional functionalities, responding to customer feedback, and enabling faster growth and market delivery for its partners and their customers.