Illuminate, a new product by PubNub, is designed to assist game developers, product managers, and project managers in refining gameplay and monetization strategies through real-time decision-making within the PubNub platform. Aimed at improving the player experience, Illuminate focuses on game balancing—a process that enhances gameplay by adjusting game elements to ensure fairness and engagement. By sending player progression data to Illuminate, decisions can be made in real time to offer in-game options like purchasing lives or watching advertisements. This tool enables a dynamic and adaptable approach to game balance, allowing for the modification of variables without coding, and tracking metrics such as player scores and in-game actions. Illuminate's dashboards visualize these metrics, helping developers understand player behavior and make informed decisions to maintain engagement and optimize monetization strategies. The tool is particularly beneficial for online games where immediate actions can significantly impact player experience, providing a faster and more flexible alternative to traditional game-balancing methods.