Identifying a market need is increasingly vital for the adoption of new technologies, as demonstrated by historical instances where groundbreaking innovations initially failed to gain traction due to a lack of demand. Entrepreneurs often take either a tech-first or product-first approach, focusing on emerging technologies or end-user needs, respectively. In a recent episode of The PubNub PubCast, Patrick Ng, Innovation Director at Singapore's Spark Launchpad, and PubNub’s COO, Casey Clegg, discuss strategies for framing a go-to-market plan, identifying growth opportunities, and scaling core technologies. The PubNub PubCast features discussions with executives and product leaders across industries on creating innovative virtual experiences and building connected online communities.