A Short Guide to Chat Platform Value
Blog post from PubNub
Choosing the right chat service involves evaluating the value derived from its features beyond basic messaging, such as user interface enhancements, presence indicators, and security measures like end-to-end encryption. A chat service should seamlessly integrate and scale with your product, offering tools like serverless functions to extend functionality without the need for additional infrastructure. Pricing models based on monthly active users (MAU) simplify cost calculations and align with growth metrics, while avoiding concurrency limits and ensuring global message replication can prevent future scaling issues. High service-level agreements (SLAs) guarantee minimal downtime, thus maintaining user confidence and financial stability. Understanding these aspects can help select a chat service that supports both immediate and long-term success.