Why Our Startup Program Has No Time Limit

PropelAuth founder Andrew Israel describes how early customer interviews and cold outreach shaped the company’s direction, revealing that B2B businesses had a particularly strong need for improved authentication tools. To support early-stage founders in the same collaborative startup community, PropelAuth created its now-discontinued Free Until Funded program, which provided its Growth Plan at no cost until a startup raised $1 million, with no deadline for fundraising. The program was intended to align PropelAuth’s incentives with customers’ efforts to launch, gather feedback, and iterate, while allowing participants to retain access to the pricing plans available when they joined despite possible future pricing changes. Early-stage startups are directed to contact PropelAuth support for current startup offers.

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