Who can sign up for your product?

Authentication and signup strategies should evolve as a company grows, balancing self-service access with sales-led, manually provisioned onboarding based on product readiness, customer needs, and enterprise requirements. Early-stage companies may restrict access to selected users or require manual setup, while product-led businesses often later enable public signups and retain manual onboarding for larger customers that need contracts, provisioning, or customized pricing. Products must also decide whether to accept personal email addresses or require work emails, particularly for business-focused services where work accounts can reduce support issues. For multi-tenant B2B products, coworker access can be managed through invitations, automatic joining for matching email domains, or SAML single sign-on, with simpler methods typically suiting smaller organizations and SAML supporting efficient enterprise-wide deployment. PropelAuth presents tools for these changing needs, including configurable public signup settings, internal and API-based account creation, email restrictions, organization invitation and domain-join options, and SAML setup support.

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