Understanding current users is essential for attracting new ones, and the newly released reports aim to facilitate this by offering insights into user origins, activity levels, and organizational growth patterns. Signup Query Parameters help track the effectiveness of marketing investments by showing where users come from through URL query parameters, available in the User Insights dashboard. The Potential Champions and Top Inviters reports identify users who are most active and those who invite others frequently, respectively, providing opportunities for growth within organizations. Additionally, Organization Growth and Organization Attrition reports highlight changes in organization sizes, enabling targeted efforts to upsell expanding organizations and retain those at risk of churn.