How PropelAuth Solved Tennr's B2B Auth Needs

Tennr co-founder Trey Holterman chose to adopt authentication early rather than build it internally, citing the complexity, time, and specialized knowledge required to create secure login, 2FA, role-based access control, and organization features while developing an MVP. Although he considered Auth0, Firebase, and Memberstack, he found that their primarily B2C-oriented offerings would still require significant custom work for Tennr’s B2B needs, including team management and client-facing consoles. Tennr selected PropelAuth for its B2B-focused features, Next.js compatibility, alternative sign-in methods, built-in team management, clear documentation, and direct support, enabling the company to launch authentication in roughly half a day. By outsourcing authentication, Tennr focused its resources on its data-led engagement platform and later added SAML support to better serve enterprise customers.

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