Enterprise Single Sign-On (SSO) is a crucial feature for large organizations that manage numerous employees and software, allowing for streamlined access control through Identity Providers (IdPs) such as Okta, Entra, and JumpCloud. This integration simplifies onboarding and offboarding by offering a unified view of user access, achieved through protocols like SAML, OIDC, and SCIM. While SAML and OIDC facilitate user authentication via IdPs, SCIM offers real-time synchronization, enabling swift access revocation when necessary. Companies might not directly inquire about Enterprise SSO, but they often seek compatibility with specific IdPs or features like just-in-time provisioning and role management through their IdP. Auth providers often offer out-of-the-box support for these integrations, and addressing customer queries about IdP compatibility and provisioning processes can bolster trust and expedite vendor evaluations. Despite its complexity, Enterprise SSO is a valuable tool for fostering customer trust and accelerating deal closures.