5 Creative Uses of Magic Links

Magic links are passwordless, one-time authentication links that can reduce login friction and improve security by eliminating the need for users to remember passwords. Beyond standard sign-in, they can automatically authenticate recipients of shared content and redirect them to the relevant page, help users move from desktop setup workflows to mobile devices through emailed links or QR codes, and simplify converting waitlist members into active users with immediate product access. They can also support low-code payment-to-access funnels by granting customers access after Stripe payments, potentially automated through services such as Zapier or Pipedream. Although some users may still prefer passwords and password managers, magic links can improve password-reset experiences by offering direct login as an alternative to creating a new password. PropelAuth is presented as a service that supports magic links alongside other authentication methods, hosted authentication interfaces, custom redirects, and email delivery.

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