Shopify is a leading e-commerce platform known for its robust tools and features that facilitate marketing, sales, inventory, and customer management, making it ideal for small to medium-sized businesses. However, its limitations in customization and design flexibility can hinder businesses seeking a unique brand identity. Shopify Plus, a more flexible and customizable enterprise-level solution, addresses these issues but comes with a high cost, making it less accessible for newer businesses. An alternative approach is headless commerce, where businesses use Shopify's backend capabilities while creating a custom frontend, often incorporating a headless CMS like Prismic. This setup allows for greater design freedom and the integration of various technologies, enabling teams to independently manage content and deliver a seamless experience across multiple platforms. Prismic, for instance, offers a component-first architecture that enhances collaboration between developers and marketers, allowing for rapid updates and content management. This combination of Shopify with a headless CMS is increasingly popular among major brands seeking both robust e-commerce functionality and bespoke design capabilities.