Incorporating structured data into website design is a crucial aspect of enhancing SEO by enabling search engines to better comprehend and showcase content, thereby improving visibility and ranking. Structured data employs schemas to format data in a way that search engines like Google can easily recognize and use to generate rich results, such as visually enhanced search snippets that stand out in search results. Implementing structured data involves embedding JSON data structures within a website's code, ideally within the <head> tag, to clearly communicate content types like articles, events, and FAQs. Observing content guidelines set by search engines is essential to avoid penalties for improper use and to maximize the benefits of structured data. Tools like headless content management systems and WordPress plugins facilitate the integration and management of structured data, allowing for scalable and efficient SEO enhancements.