Technical SEO focuses on optimizing a website's structure and performance to enhance its crawlability and user experience, complementing content SEO, which emphasizes high-quality content creation. Both are essential for achieving high rankings on search engine result pages. Technical SEO involves optimizing page speed, using semantic HTML, ensuring image optimization, and prioritizing accessibility, all of which contribute to better user engagement and search engine understanding. Developers play a crucial role in building a strong technical foundation that supports the content team's efforts, enabling the site to perform well in traditional SEO and adapt to evolving search methods, such as AI-powered systems. Tools like Prismic's AI landing page builder can help content teams efficiently generate optimized pages, extending the impact of technical SEO beyond initial development stages.