A Next.js starter project offers a foundational code base that enhances productivity by minimizing repetitive setup tasks for new applications. This guide outlines the process of creating a custom Next.js starter, first focusing on a technology-oriented approach, which includes integrating Next.js, Tailwind CSS, and Prismic, a headless CMS. This setup provides a flexible and reusable foundation for future projects, particularly those requiring fast, SEO-friendly, and content-manageable solutions. The guide further extends this starter to a use-case-oriented version tailored for marketing websites by adding customizable UI elements and components within Prismic's Page Builder interface. It emphasizes the importance of choosing a tech stack that ensures reusability and flexibility without compromising project scalability. Additionally, it demonstrates how to publish and maintain these starter projects as template repositories on GitHub, facilitating easier reuse and collaboration in future developments.