Navigating pricing strategies as a freelance web developer or agency is crucial to balancing profitability and client satisfaction, with the main pricing models being hourly, project-based, and modular. Hourly billing, while straightforward, can lead to dissatisfaction if projects take longer than estimated and often penalizes efficiency. Project-based pricing offers clients a clear budget and rewards efficiency, yet risks underestimating project time and scope can lead to financial loss. Modular pricing, which charges for specific parts of a project, provides flexibility and can lead to recurring revenue by allowing clients to purchase additional modules as needed, but it requires careful consideration of project complexity. Developers are encouraged to consider factors such as time estimation, complexity, and profit margins when setting prices and to communicate clearly with clients to avoid disputes. Recurring revenue models, such as offering regular updates or additional features, can provide financial stability and enhance client relationships, making modular pricing a potentially advantageous approach for both developers and clients.