The author reflects on the challenges faced during their initial years as a web developer, emphasizing the importance of productivity over mere technical proficiency in HTML, CSS, and JavaScript. They argue against toxic industry norms like "rise and grind" or being a "10x developer," advocating instead for incremental improvements. The text details various strategies to enhance developer productivity, such as using efficient tools like frameworks and code snippets, automating repetitive tasks, and reusing past work. Workflow optimization techniques include focus sessions, avoiding multitasking, blocking distractions, and maintaining a schedule. The discussion extends to continuous improvement through mastering fundamentals, faster typing, seeking feedback, staying updated with industry trends, and prioritizing self-care. The author concludes with a call to action to implement these productivity tips for smarter, not harder, work while highlighting tools like Prismic’s Slice Machine for efficient CMS development.