In today's SaaS landscape, the integration of applications is essential for product viability, as companies typically use over 100 apps for daily operations, and seamless data transfer between these apps is crucial for efficiency. Product managers are urged to prioritize integrations in their roadmaps to embed their products into customers' ecosystems, enhancing user experience and satisfaction. Despite the challenges of unclear ownership, resource allocations, and rigid roadmaps, successful integration requires a focus on customer needs, understanding team capabilities, and prioritizing integrations based on value. By productizing integrations and treating them as core functionalities, companies can enhance their competitive edge and drive product growth, ensuring that integrations are not mere afterthoughts but integral to the product's success.