Company
Date Published
Author
Brian Franklin
Word count
1022
Language
English
Hacker News points
None

Summary

Companies have historically used enterprise iPaaS tools for internal integrations, but these tools fall short for external customer needs, leading to the development of embedded iPaaS, which better addresses issues like authentication and user experience. Embedded iPaaS allows for the creation of productized integrations, enabling SaaS companies to scale by building a single integration that can be deployed across multiple customers. However, bespoke integrations are also necessary in cases where unique customer requirements cannot be met by productized solutions. To bridge the gap for integrations not covered by these two models, an embedded designer offers a solution by empowering customers to create their own integrations with a consistent user experience, using the infrastructure of the embedded iPaaS. This approach allows companies to maintain control over the integration user experience while allocating development resources to more critical projects, ultimately ensuring that all customer integration needs are met efficiently.