Company
Date Published
Author
Bru Woodring
Word count
1961
Language
English
Hacker News points
None

Summary

An embedded Integration Platform as a Service (iPaaS) offers B2B SaaS companies a streamlined approach to building, deploying, and managing integrations with their customers' applications, allowing these integrations to be delivered as an integral part of the product. Unlike traditional methods that require significant development time, an embedded iPaaS provides tools like low-code integration designers and integration marketplaces, enabling both developers and non-developers to create and maintain integrations efficiently. This approach not only reduces the burden on engineering teams but also enhances customer onboarding and support by allowing rapid deployment and troubleshooting of integrations. By leveraging an embedded iPaaS, companies can scale their integration strategies to meet growing customer demands, ensuring that integrations are productized and seamlessly integrated into the core offering. This platform is distinguished from enterprise iPaaS and unified API solutions by its focus on embedding integrations within the product, thus allowing SaaS companies to provide scalable and cost-effective integration solutions tailored to their customers' needs.