A SaaS integration platform is a tool that facilitates the efficient creation of integrations between SaaS applications or between SaaS and non-SaaS applications, primarily using APIs for data transfer. These platforms, which include enterprise iPaaS, unified API, and embedded iPaaS, offer connectors and low-code/no-code integration designers to streamline the integration process for both technical and non-technical users. While each platform type caters to specific integration needs, embedded iPaaS is particularly suited for developing customer-facing integrations, allowing companies to build, deploy, and support reusable integrations without the need for customers to engage directly with third-party vendors. Challenges in SaaS integration such as security, scaling, and varying standards necessitate a strategic approach to integration, ensuring that integrations are not only functional but also provide a competitive advantage. Despite the availability of platforms, some companies still opt to build integrations from scratch, although this is becoming less common as integration platforms evolve. The choice of platform should align with the company’s specific business needs and integration goals, ensuring efficient and effective connectivity across applications.