API connectors facilitate data exchange between applications by simplifying the integration process with APIs, serving as intermediaries that manage endpoints, authentication, and actions. These connectors operate on integration platforms such as enterprise iPaaS and embedded iPaaS, allowing non-developers to create integrations without delving into complex API documentation or writing custom code. They abstract the complexities of APIs, making it easier to perform CRUD operations and manage multiple endpoints. Integration platforms offer built-in API connectors for popular applications and support custom connectors for niche scenarios, enabling tailored integrations. By using API connectors, organizations can streamline the integration process, enhancing productivity for both developers and non-developers.