An organization faced challenges with its integration strategy when it created 25 custom versions of an app integration with Salesforce to cater to individual customer needs, leading to inefficient onboarding, training gaps, and difficulties in version control and deployment. The absence of a scalable, standardized development framework was identified as the root problem, which resulted in increased maintenance complexity and inconsistent user experiences across customers. To address these issues, the company adopted Prismatic, an embedded integration platform as a service (iPaaS), which provides pre-built connectors, a low-code environment, and tools for managing integrations. Prismatic streamlines onboarding, offers consistency for engineering and support teams, and facilitates familiar version control and testing processes, enabling a standardized approach to integration that delivers a consistent user experience and simplifies maintenance. By transitioning from a customized approach to productized integrations, Prismatic helps organizations manage and deploy integrations efficiently, ensuring scalability and customer satisfaction.