Prismatic offers a comprehensive integration platform specifically designed to address the unique challenges faced by B2B software companies in building and deploying integrations for their customers. As the demand for more and higher-quality integrations grows, software companies struggle with the complexity and resource demands of integration work, which includes handling code, infrastructure, domain knowledge, and customer empowerment. Traditional integration platforms often fall short in catering to B2B-specific needs, such as customer configurations and embedded experiences. Prismatic's embedded Integration Platform as a Service (iPaaS) provides a tailored solution with features like an intuitive integration designer, an embeddable marketplace, and tools for secure and scalable deployment. It empowers developers and non-developers alike by allowing them to focus on core product work and manage integrations independently, fitting seamlessly into existing software development processes and providing a first-class customer experience.