Product managers often face significant challenges when managing integrations, as they can disrupt product roadmaps and create conflicts in prioritization and resource allocation. Integrations can lead to misaligned priorities, insufficient scope management, degraded user experience, and performance issues, often requiring reactive approaches that strain development resources and impact team morale. Prismatic's embedded iPaaS offers a solution by transforming integration management into a more proactive, scalable, and data-driven process. This platform allows for faster integration development, better prioritization based on business impact, and a consistent integration lifecycle that reduces handoff failures. By enabling customer self-activation and configuration, Prismatic enhances the user experience and reduces the support burden on engineering teams, turning integrations into first-class product features that align with a sustainable integration strategy.