The rise of SaaS marketplaces and integration marketplaces corresponds with the growing number of SaaS companies globally, which now exceed 30,000. While large enterprise companies like Salesforce and Intuit often have well-developed app and integration marketplaces, smaller SaaS companies frequently lack these features due to resource constraints. SaaS marketplaces generally serve as platforms for discovering and subscribing to SaaS products, while integration marketplaces focus on providing integrations for specific products, enhancing product value, and improving customer retention. Building an integration marketplace in-house is costly and resource-intensive, leading some companies to rely on third-party solutions such as embedded integration marketplaces, which offer a cost-effective alternative. These embedded marketplaces are part of embedded iPaaS solutions that provide comprehensive integration capabilities without the need for extensive in-house development. Prismatic, for example, offers an embedded integration marketplace that allows B2B SaaS companies to enhance their apps with customizable integration functionalities, thereby improving user experience and reducing churn.