Integration Platforms for B2B SaaS Companies: What You Should Know

Integration platforms have traditionally focused on internal workflows within companies, but B2B SaaS companies require a different approach due to their need to build integrations with their customers' applications. B2B SaaS integration platforms, or embedded iPaaS, have emerged to address this specific need, allowing these companies to create integrations efficiently without detracting from their core product development. These platforms offer low-code integration designers, pre-built API connectors, and tools for configuration, deployment, and support, enabling both developers and non-developers to manage integrations effectively. Unlike traditional iPaaS, which serves internal business processes, embedded iPaaS caters specifically to creating native integrations for customers. This approach provides scalability and stability by centralizing integration management, ensuring that each customer's unique needs are met while maintaining overall product quality.