Logs are crucial in embedded integrations, providing real-time insight into performance, supporting compliance, and aiding in rapid root cause analysis to avoid blind debugging sessions. Effective logging involves capturing essential data without creating "log spam," focusing on events like triggers and errors, and including core elements such as timestamps and severity levels. Prismatic offers an integrated logging system that retains logs for 14 days, supports custom retention times, and allows for detailed filtering and searching within its UI. This system aids in transitioning to a cleaner, event-driven architecture and supports log streaming for comprehensive troubleshooting via platforms like DataDog and NewRelic. While Prismatic's robust logging is built into the platform from the outset, it can be enhanced with external services to ensure proactive integration support, preventing constant firefighting and maintaining seamless operations.