When considering adding functionality to a SaaS product, assessing the return on investment (ROI) is crucial, with B2B SaaS integrations offering substantial ROI and competitive advantages. Traditional integration-building methods involve significant development time and costs, often delaying ROI due to the need for custom code, ongoing support, and infrastructure handling. In contrast, using an embedded Integration Platform as a Service (iPaaS) significantly reduces development effort, speeds up deployment, and lowers ongoing costs, allowing non-developers to handle onboarding and support, ultimately leading to a faster and more consistent ROI. Embedded iPaaS platforms enhance customer experience and retention by integrating with existing workflows, offering quicker sales cycles, and reducing support burdens, which contributes to a higher overall product ROI. While traditional methods can be used, leveraging modern embedded iPaaS solutions like Prismatic can avoid the inefficiencies of custom-built integrations, optimizing both time and financial resources.