Selecting an embedded Integration Platform as a Service (iPaaS) is a crucial decision for companies looking to enhance app functionality and customer retention through efficient integration deployment without increasing developer workload. An embedded iPaaS enables businesses to quickly adapt to changing customer needs by facilitating new integrations and allowing customers to manage these integrations independently, thereby reducing the burden on customer-facing teams. It is important for the chosen iPaaS to possess end-to-end functionality, including a low-code integration designer, code-native building experience, built-in and custom connectors, an integration marketplace, and deployment and support tools. Evaluating an iPaaS involves engaging the right stakeholders, confirming the platform’s scalability and functionality in a test environment, and conducting a realistic proof of concept to ensure it meets real-world integration complexities. The iPaaS should seamlessly integrate with existing tools and processes to be effectively adopted. By providing a strategic advantage, the right embedded iPaaS can significantly improve integration delivery, enhance customer satisfaction, and support long-term business goals.