SaaS companies often emphasize new product features to attract customers, but integrations are frequently overlooked despite their potential value. Successful integration announcements, such as those by DataDog and Plaid, highlight immediate customer benefits and are crucial for maintaining competitive advantage. The priority of integration launches determines the marketing effort, ranging from low-key efforts to high-priority campaigns akin to major feature releases. Various channels like press releases, emails, newsletters, and social media are used for announcements, each tailored to different audiences. Integrations differ from other product announcements by involving a tech partner, making coordinated messaging essential. Long-term visibility of integrations can be enhanced through platforms like Prismatic's embedded integration marketplace, which allows companies to showcase their integrations effectively.