B2B SaaS companies often begin creating customer integrations using Zapier, a platform known for its ease of use and extensive app connectors, which allow users to set up simple integrations quickly. However, as companies scale and require more complex, two-way data exchanges with industry-specific apps, Zapier's limitations become apparent, such as its reliance on existing connectors, inability to handle complex integration logic, and the need for customers to manage their own subscriptions with Zapier. Additionally, using Zapier means that companies cannot directly manage deployment or support, which can diminish their control over customer relationships. Prismatic emerges as a superior alternative, offering a purpose-built platform for B2B SaaS integrations that supports scalable, robust, and reusable integrations. Prismatic allows companies to maintain control over customer interactions and the quality of integrations, providing a comprehensive solution for deploying multiple integrations efficiently. While Zapier can work for simple tasks, Prismatic's end-to-end platform caters to the complex demands of B2B SaaS integrations, ensuring seamless scalability and customer experience management.