B2B SaaS product managers often face challenges with custom integration requests, which can strain limited development resources and derail core product roadmaps. Prismatic's embedded workflow builder offers a solution by enabling customers to create and manage their own custom workflows within the SaaS product, transforming integration challenges into opportunities for deeper product integration and customer retention. This approach not only distinguishes the product from competitors but also positions it as an integration hub within customers' tech ecosystems, potentially increasing upsell opportunities and reducing churn. By incorporating Prismatic's tool into pricing strategies, SaaS companies can drive revenue and justify higher contract values through measurable business impacts, such as reduced custom engineering costs and faster customer onboarding. The workflow builder also allows development teams to focus on core product innovation rather than maintaining one-off integrations, while providing valuable insights into customer needs for future product development. This strategic approach enhances go-to-market activities by showcasing customer success stories and emphasizing the platform's flexibility and control, ultimately leading to higher satisfaction and a stronger market presence.