Integration platforms as a service (iPaaS) facilitate the creation of software integrations, with enterprise iPaaS and embedded iPaaS serving distinct purposes. Enterprise iPaaS is optimized for internal business system integrations, such as consolidating multiple calendars within a company, while embedded iPaaS is tailored for SaaS companies to seamlessly integrate their products with customer-used applications. As businesses increasingly rely on a multitude of SaaS applications, integration platforms have become crucial for enhancing operational efficiency, reducing the need for time-consuming manual app switching. The iPaaS market is expanding rapidly, driven by the demand for streamlined data sharing, with Gartner projecting significant growth. Embedded iPaaS, in particular, offers advantages for B2B SaaS companies by enabling scalable, reusable, and customer-specific integrations, overcoming the limitations of traditional low-code enterprise iPaaS solutions. This evolution in integration solutions underscores the importance of selecting the appropriate platform to meet specific business needs, with embedded iPaaS offering unique benefits for customer-focused SaaS integration challenges.