Building integrations for a SaaS app can be resource-intensive, prompting many companies to choose between developing in-house solutions or leveraging third-party API integration platforms. These platforms, especially embedded Integration Platforms as a Service (iPaaS), simplify the creation of native integrations that appear seamless to users, enhancing customer experience. They provide pre-built connectors and handle authentication, significantly reducing the time and effort needed compared to traditional methods. While traditional iPaaS caters to internal business processes, embedded iPaaS is designed for B2B SaaS companies, offering quick, reusable, and configurable integrations tailored to customer needs. The choice of using an embedded iPaaS depends on the complexity and volume of integrations required, with benefits like faster deployment and reduced development time. By using third-party platforms, companies can focus on core app development while ensuring competitive integration offerings.